Step One of Your Content Marketing Funnel – Get Their Attention

Content Marketing Funnel Getting Their Attention – The first thing you need to do for any type of content you’re...

Mapping Out a Marketing Funnel from Content to Sale

Content marketing follows the same process as any type of marketing. You need to know your audience, your products and...

Don’t Try to Sell Directly in Your Content Marketing

Content marketing is not about the direct sale. While you may view a sales page as content, and it is...

Using Content to Draw in New Potential Customers

One goal for content marketing is to continuously draw in new potential customers so that you can get on the...

The Importance of Email Marketing as a Content Creator

It’s no secret that email marketing is one of the most effective ways to reach your audience. But what many...

The Power of Consistency in Content Creation

If you’re like most content creators, you probably have a love-hate relationship with consistency. On the one hand, you know...

Do You Have a Content Marketing Plan?

A properly executed content marketing plan will increase your brand’s reach, demonstrate credibility, advance your subject matter expertise, educate your...

Three Essential Platforms For Your Content Marketing

When engaging in content marketing, one of the steps is to choose the platforms you’ll use to publish and promote...

Content Marketing For Business: The Basics

Content marketing for business really hasn’t changed much since its inception. The only thing that changes are the tools at...

Leadership Skills: What Entrepreneurs Need to Know

What Entrepreneurs Need to Know About Leadership Skills As an entrepreneur, you’re likely to reach a turning point in your...

Setting Meaningful Goals: An Entrepreneur’s Guide

You’ve spent time and energy growing your business. When it comes to work, you cross one finish line after another....

Content Marketing: More Than Blogging

While blogging is an important type of content used in content marketing, there is a lot of difference between blogging...

What Exactly is Content Marketing?

Content marketing is not an invention that started just when the internet took off. The truth is content marketing has...

Strategize: Why and How

In the fast paced world of today, how we achieve our goals and succeed in life can seem like an...

The Hive Women – Why You Need a Mastermind Group

The Hive Women Master Mind Alliance  What exactly is a mastermind group? A mastermind group is a place to learn,...

How To Engage With Your Followers

It’s not enough to simply post on social media and then go on your way. The real power of social...

Choosing The Right Social Media Platform

The first, and perhaps most important step, is to choose the primary social media platform (s) you will focus on....

Is Content Marketing Dead?

There was a time in the recent past when people thought it was only a matter of time before content...

Common Mistakes In Email Marketing

Email Marketing can be one of the most rewarding marketing strategies for a business. It has a return on investment...

5 Things You Need To Know To Retain Your Customers

How do you retain your customers? Are you doing anything to keep them coming back? The savvy businessman or businesswoman knows...

This Is A Must For Your Business: Customer Retention

The vast majority of businesses focus on customer acquisition, and only a few focus on customer retention. But did you...

Tips to Improve Your Marketing Campaign

The Art Of Reaching Potential Clients So you have ran a marketing campaign for some time now (preferably over a...

Turning Your Business Customers Into Repeat Customers

Increasing Revenue With Trust-Building With Your Business Customers Social media has revolutionized the way we do business – We can...

Conversational Marketing-How to Do It Right

When live chat first came out, it revolutionized service delivery. It was now easy for customers to get an agent...

How to Draft a Marketing Message That Converts

Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message...

Email Marketing Part 2 – Tips and Tricks for Business

When people think about email marketing, the first thing that often comes to mind is that it is a strategy...

Email Marketing-Why You Can’t Ignore It

Many people are under the idea that email marketing is dead. It is only understandable considering the number of emails...

How to Take Your Video Marketing Strategy to the Next Level

In today’s digital world, the video format proves to be an excellent way to grab attention and relay information quickly. In...

Marketing or Sales Which Is the Best?

For many businesses, marketing and sales are often used interchangeably. The reality, however, is that these are two distinct disciplines....

Psychological Strategies for Effective Marketing

Understanding the psychology behind which customers make buying decisions can give you a great edge over your competition. You can...

How to Get More Organic Traffic

Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable...

How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to...

How to Transform Your Money Mindset

When you think about money, what are the first thoughts that come to mind? Have you ever thought to yourself, “Money...

How To Create 10X Content That Will Increase Conversions

If you are a content creator, then you probably know just how much the internet is saturated with similar information....

The Four Secrets of Marketing

What if there was a simple strategy or a set of just a few tricks that you could use for...

5 Ways to Boost Customer Experience on Your Website

If you want to reduce the bounce rate on your website, then you have to boost customer experience on your...

What is a Reverse Mortgage?

Just what is a reverse mortgage? A reverse mortgage is a mortgage that is geared to the elderly homeowners out...

Quick Networking Tips for Entrepreneurs

Networking is one of the most valuable things you can do as a business owner, but if you are a...

15 Pros and Cons of Using Social Media

Social media is here to stay. People enjoy it too much, and it makes too much money for it to...

What Women Need to Know About Starting a Business

Starting a business can be an exciting, yet challenging, journey. People start businesses for different reasons – to solve challenges,...

5 Tips For Retaining Your Staff During Difficult Times

Whether you’re a team leader, manager, or business owner, your team is one of the most valuable assets your company...

Copywriting and Branding Essentials

Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your...

Content Marketing Tips – Quality is Always Better than Quantity

Content Marketing Tips – You can find all sorts of blog posts, check lists, and printable PDF’s sharing the best practices...

Podcast – What’s Up SWFL

Social Media and Small Business- A Perfect Match!

As a small business owner, you know that being competitive in the marketplace is important. Small businesses don’t have the...

A Short Guide to Understanding Instagram Marketing

What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion...

Five Strategies to Help Your Child Succeed in School – Kid Potential

Kids can be a full time job! But among the seemingly never-ending list of important tasks, one of the best...

Types of Business Entities

For purposes of this discussion there are 3 types of business entities we are going to explore: Sole Proprietorship, Partnership/LLC...

3 Local Marketing Strategy Ideas

How do you market your site locally? There are a number of good strategies for this. It’s no secret that...

6 Steps to Making a Content Marketing Strategy

You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get...

The Power of Social Networking to Build Your Brand

Social networking is truly a very powerful way to build your brand. Today, with the proliferation of online platforms, social...

6 Social Media Tips You Need to Know

Social media has so much to offer and your business is missing out on revenue if you aren’t taking full...

The Hidden Benefits of Owning Your Own Business

There are many highly valued and unusual or unexpected benefits to running your own business. They rarely get mentioned, but...

How To Create a Social Media Content Schedule For Your Business

Social media seems to be a necessary evil when it comes to business, especially if you rely heavily on the...

5 Ways To Build More Instagram Followers

Building a big social media following is crucial for your business in this era of the internet and mobile devices....

Branding Your Business or Yourself

Branding your business or yourself: Why you should It’s simple. Imagine if all the sportswear brands were all the same,...

Tax Day: Are You Ready?

Recently, the IRS announced they extended they filing deadline to May 17th.  So for those of you who are not...

10 Interesting Facts About Social Media

Social Media is the combination of the online communication channels, which are fully applied to the community-based input, interaction, and...

5 Tips For A Better Business Plan

If you have never written a business plan before, you may have difficulty getting the project started. It will seem...

Financial Systems For Your Business

One of the most common reasons why home businesses fail is that these businesses do not really have good financial...

Tips for Creating Attention Grabbing Business Cards

Business cards are a tried-and-true method of marketing your business. It’s marketing and promotional material that almost every business owner...

Social Media Tips & Things You Should Be Doing For Successful Marketing 

Social media should be an important part of your successful marketing strategy, but just because you are using social media...

Should You Budget Your Money When You Own A Business

One of the most difficult things to do when you start a new business is putting together a budget and...

The Benefits of Using Promotional Materials

Promotional materials, also called premiums, are products that have your business logo and/or tag line on them. People use them,...

Why Women In Small Business Need A Website

In recent years we’ve seen a HUGE increase in the number of small businesses owned by women. This growth has...

Email Marketing- The Basics

A crucial part of any online business is keeping in contact with your customers. One way you can do that...

Benefits of Using Promotional Apparel For Your Business

Depending on what type of business you have, you can use promotional apparel to help promote your business. Don’t think...

Accounting For Home Based Businesses

Home based businesses are still businesses, and as such a financial accounting is needed for several reasons. Taxes are one...

5 Essential Elements for Running a Successful Home Business

Running your own successful k home business is not for everyone, but most people at some point in their life...

12 Effective Public Relations Strategies for Small Businesses

Are you missing out on valuable opportunities because your small business can’t afford a fancy PR firm? Organizations of any...

Tips on Setting Realistic Business Goals

When it comes to setting realistic business goals, it can be tricky to find that middle ground. If you set...

Are You Ready to Outsource Your Bookkeeping?

Do you run your own small business and try to do it all yourself? Why? Shouldn’t you spend your time...

Do’s and Don’ts for Business Branding

One of the most important things you are going to do as a business owner is create your brand. Your...

Promotional Items for Cars

There are many different choices when it comes to promotional items for cars. You can use them for yourself to...

What are your website goals?

 Your website is the largest part of your online marketing strategy and when designing a website it should meet your...

Effective Outdoor Advertising

To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising....

Understanding How Accounting Is Used In Business?

It might seem obvious, but in managing a business, it’s important to understand how the business makes a profit and...

7 Steps for Improving Your Email Marketing Campaign

The success of your email marketing campaign is often based on a set of complex factors.  However, a number of...

Why Are You Not Using Email Marketing?

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why...

A Closer Look At Accounting Programs

There was a time when small businesses, specially mom and pop stores could get away without keeping accounts of any...

Local Marketing 101

What is local marketing, and why do smaller businesses need to engage in it? This means targeting people in your...

Seven Key Elements for a Successful Landing Page

Your landing page is important. Quite often it’s the page that most visitors come to first. It’s the page you...

Three Simple Rules for Writing Great Website Content

Want to write great website content but you are not sure how? There are only a handful of things that...

Website versus Blog – Or Do I Need Both?

Creating a website for a new business? If so, you may be wondering which is the best choice – website...

The Benefits Of Payroll Accounting Software

You can make savings as you pay your employees! Now, what employer would not like to know more about this...

Top Business Ideas for WAHMs on a Shoestring

WAHMs, or Work-at-Home Moms, often begin their ventures with very little money to invest. There are specific business ideas that...

The Quickbooks Lady serving Lee County

Effective Email Marketing Advantages and Disadvantages

Email marketing is one of the most popular forms of Internet advertising. This is because there are many distinct advantages...

What is Accounting Fraud?

Accounting fraud is a deliberate and improper manipulation of the recording of sales revenue and/or expenses in order to make...

Reaching Local Customers – 4 Tips to Success

How do you reach local customers? That’s a question a lot of businesses are interested in. Many people know how...

Web Design – How Many “Bells and Whistles” Do You Really Need

Do you know what’s effective on your website and what’s overkill? Do you know what features and functions your audience...

Accountant – All Businesses Need One

As business becomes more and more global, and complexities continue to emerge, certain fields have gained prominence in today’s career...

Do I Need An Accountant Or Accounting Software?

Accounting is the process of collecting, summarizing, and analyzing the financial data of your business. Every business needs to keep...

5 Ways to Boost Local Customers

How do you get more local customers to your business? There are plenty of ways to do this. Here are...

Basic Accounting Principles

Accounting has been defined as, by Professor of Accounting at the University of Michigan William A Paton as having one...

Smart Ways to Market Your Business With Social Media

The primary purpose of social media used to be maintaining contact with family and friends. But it quickly grew to...

Tips for Establishing a Complete Bookkeeping System

In order to have a clear understanding of their profits, business owners need a detailed record of income and expenses....

8 Tax Saving Tips for Small Businesses

Personal taxes can be complicated. Business taxes can be even more difficult. If you own a small business, tax time...

Business Strategy Checklist

Let this business strategy checklist be your guide to developing and implementing a business strategy. Check off each item as...

Small Business Marketing Magic

Once upon a time, in 1969, there was a young woman who had a dream of starting her own company....

Why It’s Important to Keep Separate Accounts for Business Transactions

While it may not seem it like at first, it’s extremely important to keep separate accounts for business transactions and...

Small Business Marketing Tips

If you’re a small business owner, you probably don’t have a lot to spend on marketing. That’s okay, many small...

Top Seven Bookkeeping Mistakes Made by Small Businesses

Everyone makes mistakes, no matter how diligent they are. It’s all part of being human. According to the Small Business...

The Mighty Marketing Brochure

“Brochure” is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is...

Simple Strategies for Tracking Your Day-to-Day Expenses

As a small business owner, it’s imperative that you do everything you can to maintain a profitable business. Tracking day-to-day...

Starting Over When You Are Homeless

Homeless is a bad place to be. Getting there is a steep fall. Loss of a job and a place...

Understanding Marketing: 5 Common Misconceptions

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease...

Top 5 Bookkeeping Secrets To Get Your Books In Shape

Now that we are approaching year end and tax season, it’s time to sit down and review your books and...

Business cards: Lasting First Impression

Business cards are simple or are they? First impressions last. You may be a non-believer of this maxim but when it...

Payroll Outsourcing Services: Is It Right For Your Business?

A lot of companies have been questioning if payroll outsourcing services is right for their business. First, you have to...

Get More Results from Your Promotional Products

In today’s high-competitive market, it is hard for businesses to attract potential customers. Promotional products offer a unique opportunity to...

Online Bookkeeping Solutions for Small Businesses

If you run a small business and bookkeeping isn’t your thing, there is no reason to panic… even if you...

Use Free Facebook Groups to Attract Prospects

If you want to interact more personally with potential clients, offer a Facebook group where you’ll get into deeper discussions...

As A Small Business Owner Why You Should Hire an Accountant.

As any small business owner knows it can be a tough and taxing endeavor which necessitates the presence of various...

Use Facebook Events to Have Fun with Your Followers

Getting back to business basics: You must market your business to your target audience, or they won’t know you exist....

Cash Basis or Accrual Accounting – Which Is Right for You?

Every business needs a bookkeeping system to track and reflect their income and expenses. The two primary methods of tracking...

The Benefits of Promotional Products in Branding.

Branding is not a twenty-first-century concept; it’s been here for as long as businesses have advertised, but today, it is...

8 Effective Ways to Market Your Business Online Without Spending Money

As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue...

Bookkeeper versus Accountant – What They Can Do for You

After successfully launching a small business, many entrepreneurs decide to take on the task of keeping their own records. They...

8 Tips to Help You Become a Networking Guru!

Effective business networking is the bringing together of like minded individuals who, through relationship building, become walking, talking advertisements for...

Eight Elements of a Compelling Social Media Profile

You know that if you want to elevate your name and business, using social media is the way to do...

Avoid These Bookkeeping Mistakes

Being accurate in your bookkeeping is essential to keeping your business running smoothly. If you don’t keep precise records, then...

Four Direct Mail Best Practices.

Why Direct Mail? If your business is involved with direct marketing, then you know that direct mail is still a...

Small Business Bookkeeping Trends You Should Know About

Until a decade or two ago, small business bookkeeping had been using the same methods and ideology that had been...

Be Social on Facebook, Reach Out and Make Friends

So many business owners forget about the “social” part of social media. A huge component of what makes social media...

Online Marketing vs. Offline Marketing

Every successful business owner understands that marketing, be it online marketing or offline marketing, is an important part of their...

Tax Advantages of Owning a Small Business

If you’re self-employed, there are many deductions available to you that the average person without a business can’t take advantage...

Tell the World About Your Business

  When was the last time you actually talked about your business and what you do for people on Facebook?...

Spread Your Name Recognition with Boosted Posts on Facebook

While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to...

Sleeping on a Stone Pillow

When you are homeless, finding a place to sleep is a challenge Every Single Night. If you are not homeless,...

Content Marketing is Still Vital to B2B Marketing

Content marketing, as an idea, has been around for a while now in various forms since the sixteenth century in...

Be Confident in Your Business and Always Ask for the Sale

Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you...

Getting Your Small Business Bookkeeping Organized

If you are a small business owner or a bookkeeper for a small business, you have undoubtedly been impacted by...

Dependable Small Business Marketing Tips

With a slower economy and limited capital for most small businesses, you can’t waste money on a marketing campaign that...

Don’t Be Afraid to Show Your Personality on Facebook

There’s so much more to life than working, don’t you agree? So if you do nothing but post about your...

Affirming Safe Travel With A Prayer

A story of affirming safe travel with a prayer.  I was walking to Publix last Sunday, when I saw southbound...

IRS Releases Guidance Related to Loans Received from Paycheck Protection Program (PPP)

The IRS has provided guidance regarding whether taxpayers receiving loans under the Paycheck Protection Program (PPP) may deduct otherwise deductible...

Anger and Impatience In Our Culture Today.

I want to address the prevalence of anger, impatience, and rough edges in our culture today. This, from an energy,...

Homelessness A Hard Problem to Overcome

In Lee County, resources to help homeless women without children are underfunded and under-served.  There are no government shelters for...

As Below, So Above! “The key to the back is the front.”

If you have been on my table, you have heard me say “The key to the back is the front.” ...

A Very Good New Normal!

A Very Good New Normal! As I graduated from college decades ago, I made a promise to myself to never get...

This is the Universe calling! I come as a friend!

by Larry Witzleben LMT MA14390 One night recently as I was walking back to my unit from the mailboxes, I...

Online Accounting Options for Small Business

by Traci Barker A & J Accounting & Associates   As any small business owner can tell you theirs is...

Flu or Coronavirus- Calm Is Always Wise Self-Care

By Larry Witzleben LMT MA14390 When things are moving too fast and spinning out of control, is when we need...

Four Bookkeeping Tips for Small Business

From A & J Accounting  If you are just starting your small business, or have been in business for years,...

Unplug From It All. It’s Health Care!

  As I was doing further research into my A Whole-Body Reset™ treatment and its benefit to your nervous system,...

Cyber Security Tips for Small Business.

by SJC Technology  Just because your business is not a billion-dollar conglomerate does not mean you are immune from being...

Do you want to really have a healthy heart?

By Larry Witzleben, LMT One of the great joys of my work is to open your eyes to the marvel...

Senior Baseball is Alive and Well in Fort Myers

Baseball is very popular in Fort Myers. There are 2 Spring Training teams, Twins and Red Sox, there is the...

Be a Better Steward of You

By Larry Witzleben, LMT  One of the great joys of my work is to open your eyes to the marvel...